LinkedIn can seem to be one of the hardest places to create fresh content that will really engage and grow your followers. Truth be told however, you likely have a plethora of content ideas sitting right in front of you, you just need to know where to look.
Read on for our effective content ideas that will help inspire you to publish more effective posts and supersize your following.
1. Post Regular Videos
LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content. Video is 5x more likely than other types of content to start a conversation among members. Here is how best to incorporate video into your content strategy:
Video case studies - short and sweet, this is a 30-second video promoting a case study.
Short video series - LinkedIn Marketing Minute is series of videos aimed at providing actionable advice to marketers
2. Stats With Image Posts
Who doesnt like a stat? And what is more, people love sharing them as it makes them seem knowledgeable? Add an image to this and boom, you are onto a content winner.
3. Celebrate A Win
Come on, don’t be shy here. If your company or brand has had a win recently, post about it! Show some gratitude to those customers who helped you achieve this win!
4. Product Launches
This can be a post where you are not only keeping your followers up to date but you can give them a demo on best practices of the product!
5. Highlight An Employee
Humanize your brand by giving your audience the opportunity to take a peek inside your company culture. Try highlighting your best employees as thought leaders and remember people buy from people!
6. Promote Third-Party Content
This is incredibly important as it will not only show you are willing to champion another brand but they will likely replay the favour and repost some of your content too.
7. Current Affairs Post
Simply talking about your brand and products in every post could get a little boring, so why not break this up by talking about a recent event or hot topic? Remember to keep language positive however as to not alienate your intended audience.