How to Best Market Yourself Using Your LinkedIn Cover Photo

Whether you are a LinkedIn newbie or have been using the platform for some time, having a strong profile is essential. To do this, you need to ensure you have a solid cover or background photo. Choosing a unique image is a great way to help you stand out from the crowd, and this crowd is a really populated place to be!! While your profile photo should be professional and conservative, your background photo is a way to show off your brand and your personality. It is one of the most important factors for others to get a sense of who you really are. With all this in mind, read on for our helpful guide on just how to make sure you are marketing yourself correctly, using the best cover photo possible:


Represent Your Industry

Try to think of something that represents your field that is still unique. See what other professionals in your field are using to make sure that your cover image will stand out.


Personal Photo

This kind of cover photo can be really great. Try and use something personal to you, perhaps you like walks in nature? If so use a beautiful shot capturing you in one of your favourite locations. Explain why you chose this image on your profile, and your viewer will feel like they are getting to know something about you.


Workspace Photo

This will appear very professional and is a brilliant way to convey your work ethic. Don’t worry if you are working from home, or simply do not like the office that you work from, as you can search for a free stock image online of what you would like your ideal space to look like.


Company Logo

Use this space as advertising! Just make sure this isn't too crowded if you decide to also use some company taglines or services as some people like to do. Remember, you want people who visit your profile to scroll down and learn more about you and your brand, so just add enough to attract the attention of potential clients.


Inspirational Quote

Do you have a specific motto or quote that you live by and can attribute to your professional success? If so use this space to inspire others, and show them about who you are and your ethos in life. Make sure to give recognition to the author of the quote in the image.


Award or Accomplishment

his is a great way for others to understand what you do. Use your profile photo to show them all about an important award within your industry or workplace. This will inspire others and show them how hard you work within your industry.


Some other important tips to remember once you have found your perfect LinkedIn cover photo are:

  • Images need to be high-resolution or they could be grainy.

  • LinkedIn recommends that a cover image be 1584 x 396 pixels.

  • Use Quality Sources if using stock images. It is important to make sure that any image you use is under the Creative Commons licenses, which means they are free to use for any legal purpose.