TikTok is a hugely underrated business tool. All brands should know that TikTok provides a unique opportunity to reach a large and engaged young audience, cultivate creativity, and tap into trends. It enables them to build brand awareness and visibility, and in turn, massively drive sales.
If you are reading this article thinking, I need to increase my brand's presence on TikTok right now, we have you covered. Here are the best-tested tips for boosting your TikTok engagement.
Firstly, let's explain exactly what is meant by TikTok engagement and why it is so valuable. TikTok engagement is important for content creators and brands as it helps increase the visibility, reach, and overall impact of the content. It encompasses various user actions such as likes, comments, shares, and follows, as well as the amount of time users spend watching and interacting with TikTok videos. A higher level of engagement indicates that users are actively participating with the content, showing interest, and potentially forming a connection with the creators.
To find and calculate your TikTok engagement rate, you would need to follow these steps:
Determine the time frame you want to analyze (such as the last 30 days or a specific campaign period).
Count the total number of engagements on your TikTok content. This includes likes, comments, shares, and video views.
Calculate your average number of engagements per post by dividing the total engagements by the number of posts within the chosen time frame.
Find your total follower count.
Calculate your engagement rate by dividing the average number of engagements per post by your total follower count, and multiplying by 100 to get the percentage.
Engagement rate = (Average Engagements per Post ÷ Total Follower Count) × 100
For example, if you have 10,000 followers and your average engagements per post is 500, your engagement rate would be:
(500 ÷ 10,000) × 100 = 5%
This means that, on average, 5% of your followers engage with your content per post. Calculating your TikTok engagement rate can help you understand the effectiveness of your content and overall audience engagement on the platform.
How to increase your engagement on TikTok:
Know your audience: Research and understand your target audience on TikTok. Learn what content they enjoy and create content that resonates with them.
Consistency is key: Regularly post high-quality and engaging content to keep your audience interested. Aim to post at least once a day to maintain visibility and increase your chances of getting noticed.
Follow the trends: Stay updated with the latest TikTok trends and challenges. Participate in popular challenges or put your own unique spin on them to attract more views and engagement.
Utilize hashtags: Use relevant and popular hashtags in your captions to increase the discoverability of your content. Research and include trending hashtags to increase your chances of reaching a wider audience.
Engage with others: Interact with users in the comments section of your videos. Respond to their comments, answer their questions, and show appreciation for their support. This encourages more engagement from your followers.
Collaborate with other creators: Collaborating with other TikTok creators can help you tap into their audience and reach. Participate in duets, collaborations, or shout-outs with other creators to increase your visibility and engagement.
Make use of TikTok features: Utilize TikTok's features such as transitions, effects, filters, and editing tools to make your videos more visually appealing and engaging. Experiment with different features to stand out from the crowd.
Participate in challenges: Joining TikTok challenges and creating content around them can help increase your engagement. Utilize relevant hashtags and create unique and entertaining videos that fit the challenge theme.
Cross-promote on other platforms: Promote your TikTok content on other social media platforms like Instagram, Twitter, or Facebook. The cross-promotion will allow your followers from other platforms to discover and engage with your TikTok content.
Engage with the TikTok community: Engage with other TikTok creators by following, liking, and commenting on their content. Building relationships with other creators can lead to increased engagement and collaboration opportunities.
Remember, building engagement on TikTok takes time, patience, and creativity. Consistently creating high-quality and engaging content will help you increase your TikTok engagement over time.