Want to know how to easily increase your YouTube Channel engagement considerably? Thought so, then read on for these awesome tips that will not only allow you to attract a wider and more diverse viewership but potentially retain customers and generate leads.
Converse With Your Audience
Treat engagement online like a conversation in real life. When making your videos always be mindful that you are addressing people. Although they may not be able to interact with you, talk to them as if they were. Be sure to make your points clear, simple and digestible and always emphasize important steps or tips. Provide humour when applicable and don’t lecture people. Remember to recap by repeating key points at the end.
Keep your viewers coming back for more by posting often and keeping your content fresh.
Remember, there are literally thousands of other vloggers pursuing your core audience so you have to make sure that if you have secured a reputation for information, not to disappoint.
Understand Your Audience
It has never been more true that people want what they want, when they want it. If you have broken the ice of establishing a rapport, make sure that you continue to give them what they crave. If you are an entertainment channel, then continue to entertain. Remember, people have tuned in for a reason and it’s up to you to pinpoint what that is and leverage it in your favour.
Shares, Likes and Commenting
In the age of social media platforms, we have learned, if nothing else, that everyone has an opinion. So, why not allow them to express it through: shares, likes and comments? But remember, engagement is a two-way street that requires both the video and the viewer to succeed. One tip is to always say at the end of your video something along the lines of – “if you have found this video helpful, feel free to share, like or comment below”. If you don’t ask, you may not get!
Call to Action
Always take advantage of the audience you have acquired and make certain you provide a “call to action” after each and every video. This can be as simple as asking them to subscribe to your YouTube channel or following you on one of the various social platforms. It is worth considering all viewers as an opportunity to be pursued.