• Laura

Our Guide To Using Tiktok For Business

TikTok is the latest platform to be creating a real buzz. Particularly popular among young people, but is quickly growing a wide base of users.  The App currently has more than 800 million monthly active users and has been downloaded more than 1.5 billion times. Users upload 15-second videos that can follow nearly any format but tend to feature lip-syncing and/or dancing to a popular song or follow recognizable meme formats. 


For any business wanting to create a viral video that connects with a large customer base then they really should consider using TikTok.There are two main ways that you can use TikTok for business. 


Firstly by using TikTok’s ad platform.  This is where an ad will appear in between videos on the app that often look similar in format to regular TikTok videos. 


Secondly, a business can just create video content that attracts attention organically. Most businesses use a combination of these two approaches. 


How To Create Engaging Content On Tiktok


Your videos will need to be engaging in order to connect with your customer base. Here are a few ideas of how to to create the most effective content for your brand:


1. Song Parodies


Music centric videos are hugely popular on this platform. A good way of adapting this style to work for you is by changing the words to make them relevant to your brand.


2. Hashtag Challenge


You can use this format to either create your own hashtag or participate in an existing hashtag challenge.  The idea is that you challenge others to make and post a specific type of content and then they tag you using a dedicated hashtag.


4. Meet the Team


Use this to give your audience a glimpse into what goes on behind the scenes at your business.  You can simply sow various members of the team and introduce them and let them say what they do for your business. This will show your brand on a human level and really engage your audience. 


5. Product Demos/How-to videos


Offer a tutorial or how-to video that is related to your brand in some way.  For example, if you are a food business, showcase a recipe!  You can also create a product demonstration.  Show customers how your product works. 


6. Before and After Videos


This works particularly well if you are, for example, a beauty or hair care business but can be applied to most other types of businesses too.  Showing your customers a transformational before and after should gain lots of views and engagement.