Even if you are a regular on Twitter, if you do not use the correct hashtags in your tweets, you are probably not getting optimum visibility and engagement. This is why we have created this helpful guide that will explain just how and why Twitter hashtags matter for your brand, how to find popular and relevant hashtags and when to use them for marketing.
Hashtags are a combination of keywords or phrases preceded by the # symbol, excluding any spaces or punctuations. For example, if you put the # symbol in front of the words “Monday Motivation,” it becomes a hashtag #MondayMotivation.
Hashtags are important because they help group Tweets and conversations around a similar topic so people can easily find and follow what interests them. When used correctly they essentially make your content searchable and grouped into relevant topics. You can become visible to a wider audience outside your following which instantly boosts the discoverability and reach of your content.
Trending hashtags can be found on the “What’s happening” sidebar on desktop, or the search tab on mobile, and show the topics that are currently picking up momentum and driving the conversation on Twitter. Depending on user settings, these topics, news stories and popular hashtags are selected based on global trends, regional ones, or related by the Twitter algorithm to an individual’s own interests. It is definitely recommended to pay attention to these but remember to only use if you fully understand the meaning of a given hashtag, making sure it is relevant to your brand.
Here are three simple ways to find valuable Twitter hashtags:
1. Native Twitter search
Keep up with the latest hashtags from your Twitter dashboard. Simply click on the #Explore tab, then select the“trending” tab to get a list of the topics and hashtags currently trending in your region.
2. Sprout Social Tool
This one is perfect for creating a more relevant list of trending Twitter hashtags. The Twitter Trends Report on this tool lets you view topics and track hashtags that people use frequently when mentioning your brand. You can even get comprehensive hashtag analytics for each of the hashtags that are mentioned in the Trends Report including frequency by day, or by people and brands mentioning or talking about you. Using social listening tools helps you hone in on the specific conversation your brand audience is having.
3. Trendsmap Tool
Here you have a tool that shows you the overall performance over time of the native Twitter hashtag search function. So you can better explore the limitations and a detailed perspective about certain topics, allowing you to see the most popular Tweets and accounts related to them.
So now you know how to find the most relevant hashtags for your brand, it's now time to check out when exactly you should use your Twitter hashtags.
4. Promote A Campaign
When you’re promoting your brand and its products, this is the best time to use hashtags. Whether this is a hashtag referencing the product itself, or to represent a marketing campaign, do not miss out on this hashtag golden opportunity. You could even create one to collect user-generated content and drive even more visibility around your brand.
5. Promote An Event
If your brand is making an appearance at a specific event, tweet about this using a relevant hashtag. Or you could use this to join in on conversations around popular events and industry conferences.
6. Popular Culture Hashtags
Twitter began as a conversation space, so be sure to use it just as intended every now and then. One of the best ways to do that is to join in on those popular culture conversations, using a relevant hashtag for the topic will help your Tweet get some visibility.
7. Holidays Or Special Day Hashtags
This one can be as fun or serious as you like. For example join in with National Pancake Day or National Emoji Day, by using the relevant hashtags, or you can reference a notable day with a relevant hashtag such as #veday or #earthday.
8. Weekly Challenge
These hashtags are always in the top trending lists, so why not join in? Think #Feelgoodfriday and #MondayMotivation for example. Even better if you can make this relevant to your brand. You could share an image of your humble beginnings working from home for example and caption it with #ThrowbackThursday.
9. Social Issues And Causes
Brands that show support for important social issues and causes will no doubt increase awareness and in doing so see engagement skyrocket. According to the Sprout Social #BrandsGetReal survey, 70% of consumers feel that brands should take a stand on public issues. That is huge! Just make sure this is something you genuinely care about in order to show authenticity.