Super fun, but also an awesome tool for business, if you do not already have a TikTok profile, then you need to create one now! And whether you are already TikToking away, or to help you get started, we have created this list of some of the best practices to keep in mind when making TikToks to ensure that your videos stand out.
1. Identify and React to Trends
Trends can happen quickly so if you’re really serious about making trendy videos on TikTok, you’ll need to do some research every day. Instead of shooting in the dark, absorb everything that successful TikTokers are posting and then identify the trends. Basically, as soon as you spot a new trend, start creating relevant content!
2. Connect With A Target Audience
This one begins with identifying your niche. There are 1 billion users of TikTok, and while it would be super cool to have millions of these users follow you, what is really important is gaining followers that are interested in your niche.
Brand collaborations are an amazing way to get exposure and make money on TikTok.
Luckily, you don't need to cold outreach to brands in hopes of getting a collab. You can use a platform to help find brands who want to collaborate with you. The best part is that they want the type of content you already make so you’ll have a lot of creative freedom.
4. Be Inspired
Get inspired by your peers and then create your own content. This is a great way to get the creative juices flowing is to absorb a lot of content that other TikTokkers are posting.
When you’re starting out, it is a good idea to make videos that are simple and genuine. Adding effects and more complex production will come with time, but the most important thing is that the content itself is high quality.
5. Tell a Story
Let your content tell the story of who you are. We recommend making funny, trendy content, but we also encourage being genuine and deep. People will be attracted to the authenticness of your work.
6. Post Often
It’s a tall order, but your content needs to be high quality and high quantity. As in at least a few times per week, but more is better. Work your way towards posting good content on a daily basis.
7. Stay Authentic
We really want to emphasize that you should keep being your authentic self even when you’re working on a brand collaboration. Your followers will appreciate you sticking to what’s genuine and the brand you’re collaborating with will get the kind of content they wanted in the first place. It’s a win-win!