A new tool is currently being beta tested by Google that will allow advertisers to create short video ads, free of charge. This is fantastic for businesses that maybe do not have the budget for huge production style videos for their brand. It is also great for those times when a message needs to be conveyed in a simple way.
It works by allowing advertisers to create a video from static assets, such as images, text, and logos, and add some music to it to create a short video. You can choose different layouts and colours to customise your video and it will be either 6 or 15 seconds long.
Here are the requirements needed in order for you to be able to get started:
Your sign up email address must be linked to a Google account
Access to a YouTube channel
Legal rights to all images and logos
The latest version of Chrome
So now that you are ready to go, here is how to get started:
Visit https://director.youtube.com/videobuilder/ in Chrome (if you see an error message this is because you do not have access yet and will need to apply here: https://services.google.com/fb/forms/videobuilderbeta/)
Once you are in you’ll see several layouts to choose from for showcasing, introducing or featuring your brand/app for example. Simply choose the one that is most relevant to your business/product. Each one requires a different number of images, text etc, so pick one that suits the assets you have available.
Choose a primary colour and a text colour, based on your branding
Upload your logo
Upload images (max image size is 2MB) – the number of images you need will depend on which layout you choose
Add text, this might be your company strapline, a call to action, your web address etc. There are only a small number of characters available so something short and snappy.
Choose a font from the catalog
Choose some music from the library
Click create video
Save your video and upload it your YouTube channel
Something to bear in mind is that there are character limitations for text for each slide etc, so sometimes it can be difficult to say exactly what you want to say, but with some thought and playing around of ideas you can create a 6 or 15-second video very quickly. However, this tool is really simple to use and it is surprising what powerful messages you can design in such a short timeframe. Happy creating!