Even if you are a regular on Twitter, if you do not use the correct hashtags in your tweets, you are probably not getting optimum visibility and engagement. This is why we have created this helpful guide that will explain just how and why Twitter hashtags matter for your brand, how to find popular and relevant hashtags and when to use them for marketing. Hashtags are a combination of keywords or phrases preceded by the # symbol, excluding any spaces or punctuations. For exam

Ever wondered how best to use hashtags on Instagram? You’re not alone, but when the stats suggest that by using even just one effective hashtag, your engagement will increase by 12% then it really is worth reading on. Although high-quality images and influencer campaigns can make a huge difference to your results, your hashtags will determine where your target audience will see your posts. Used correctly, they will drive more attention to your company, encourage engagement, a

Instagram should be part of any social media marketing strategy. With over a billion users and incredible engagement levels, we give you our top tips on how to make this incredible platform work for your business. Consistent Posting This is key to your strategy and a good place to start.  You need to know how often to post. The Instagram timeline runs on a series of complex algorithms that make consistency the critical element to having your post appear in front of followers.